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Keerthana
About Me

More than
just a designer.

I'm Keerthana - a Product Designer from the Netherlands. I add a sprinkle of magic and a dash of common sense to the digital realm to make it user-friendly and delightful.

Prototyping Interaction Design Design System Illustration HTML & CSS Usability Testing AI Workflow Mobile & Web Design Journey Mapping
5+
Years in UX
NL
Based in Netherlands
01 · Experience

Where I've
worked.

UX Designer
Brivo formerly Eagle Eye Networks
Cloud-based video surveillance · B2B, SaaS · Mobile & Web · Amsterdam
Dec 2023 - Present
Roles & Responsibilities
  • Led end-to-end UX design for the Eagle Eye Viewer mobile (Android & iOS) and web applications, delivering features such as a history browser, multi-camera view, device management and event history, while also designing advanced filtering and search capabilities, as well as the developer community forum and help center.
  • Collaborated with the design team to create and manage design systems and component libraries, defining reusable design patterns to ensure consistency and scalability across multiple products and platforms.
  • Partnered with Product Managers, engineers, and designers to take ideas from concept to reality, aligning UX strategies with business goals and validating technical feasibility to ensure smooth implementation.
  • Spearheaded the design workflows, user journeys, and agile processes to help teams move smoothly from concept to delivery and collaborate more effectively.
  • Leveraged PostHog analytics and NPS scores to run experiments, validate assumptions, and drive product improvements through data-informed design decisions.
UX Designer
Formelio formerly Ivido
HealthTech · B2B, SaaS · Mobile & Web · Den Haag
May 2022 - Nov 2023
Roles & Responsibilities
  • Partnered with researchers to translate user insights into product requirements and design concepts, supporting user and A/B testing with interactive prototypes to validate ideas and drive data-informed improvements.
  • Sketching and delivering the wireframes, designing user interfaces and creating the working prototypes for mobile and web platforms.
  • Collaborated closely with product managers and engineers to align with the roadmap, validate technical feasibility, and work through refinement, pre-refinement, and handoff to reduce technical challenges.
  • Creation and maintenance of Design System from scratch, ensuring consistency and re-usability across products.
  • Driving accessibility standards across products for fonts and color contrasts according to W3C standards.
Product Designer
JusFlo Indie
Fintech · Amsterdam
Sep 2020 - Apr 2022

A modern cashflow forecasting tool to support small and medium businesses to manage cashflow.

Founder
Inkpresso Side gig
Art & Illustration · Amsterdam
Ongoing

Inkpresso is a creative brand catering art licensing, selling designs and illustrations online. Currently selling via Etsy shop and other drop shipping sites like Society6 and Redbubble.

02 · Skills & Tools

What I
work with.

Skills
Prototyping Interaction Design Design System Illustration HTML & CSS Usability Testing AI Workflow Mobile & Web Design Journey Mapping
Tools
Figma Adobe XD Sketch Miro PostHog Replit Photoshop InDesign Procreate Claude Lovable Notion
03 · Indie Apps

What I've
built.

DropStories
Link to Instagram stories
View case study →
Backdrop
Text behind image
04 · Education

Where I've
studied.

2011 - 2015
B.Tech Information Technology
Sri Ramakrishna Engineering College
India