crafting experiences
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✦ ✱ ✦

Product Designer
turning complexity into clarity.

Based in the Netherlands - I design digital experiences that are user-friendly, delightful, and as smooth as butter.

See My Work ↓ Read my story →
5+
Years designing
8+
Products shipped
Keerthana
OPEN TO WORK ✦ PRODUCT DESIGNER ✦
↗
Netherlands · 🇳🇱 ✦
Product Design ✦ UI / UX ✦ Design Systems ✦ Interaction Design ✦ AI-Assisted Design ✦ Human-Centred AI ✦ Illustration ✦ Photography ✦ Visual Storytelling ✦ Figma · Framer · Procreate ✦ Claude · Lovable · Replit · Midjourney ✦ AI Workflow ✦ AI Workflow ✦ Product Design ✦ UI / UX ✦ Design Systems ✦ Interaction Design ✦ AI-Assisted Design ✦ Human-Centred AI ✦ Illustration ✦ Photography ✦ Visual Storytelling ✦ Figma · Framer · Procreate ✦ Claude · Lovable · Replit · Midjourney ✦ AI Workflow ✦
✱Selected Work

Things I've built.

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History Browser
History Browser
Web & Mobile App · Video Surveillance · End-to-end
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Device Selection
Device Selection
Web & Mobile App · Video Surveillance · End-to-end
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Events
Events
Web & Mobile App · Video Surveillance · End-to-end
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DropStories
DropStories
Mobile · Social
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✱Through the Lens

Light finds the truth.

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Sunday Morning
Sunday Morning Home
Riz Raz Evening
Riz Raz Evening Copenhagen
✦ ✱
Keerthana
Netherlands →
5+ YRS EXP
✱About Me

More than just
a designer.

I'm Keerthana (/'keer-tuh-nah'/) - a Product Designer from the Netherlands. Not your ordinary designer - I add a sprinkle of magic and a dash of c(inna)ommon sense to the digital realm to make it user-friendly and delightful.

While some people may see lines of code and pixel grids, I see opportunities for enchantment. Every click, swipe, or tap should be a small adventure - and I'm here to make sure your digital journey is as smooth as butter.

I had my first cry in India, but I'm living my complex adult life in the Netherlands.

Product Design Design Systems User Research Illustration Photography Accessibility
Experience
Dec 2023 ↓ Present
Eagle Eye Networks
Brivo
UX Designer
End-to-end UX for cloud-based smart video surveillance - mobile app, web, design systems.
May 2022 ↓ Nov 2023
Formelio (formerly Ivido)
UX Designer
Designed for digital medical data exchange across healthcare professionals and citizens.
Sep 2020 ↓ Jan 2022
Jusflo
Product Designer
Shaped the UX of a modern cashflow forecasting tool for small and medium businesses.
May 2015 ↓ Aug 2020
Infosys
Technology Analyst
Started in tech - built the foundation that eventually led me to design.
✱Design Principles

What I believe.

Three convictions that shape every pixel, every flow, every decision I make.

⚙
01
Ship to learn.
The first version is a question, not an answer. Get something real in front of users as fast as possible - the feedback loop is the design process.
✦
02
Opinions are hypotheses.
Data is the verdict. Gut instinct gets you to the first version. After that, let usage data, drop-off rates, and user behaviour tell you what to build next. Design decisions at speed need evidence to stay honest.
∞
03
Intent over features.
Before adding anything, ask: what is the user actually trying to do? An MVP that nails one job completely beats a full product that does ten things poorly.
✱Let's Connect

Let's make
something great.

Whether it's a product to design, a story to tell, or a great design conversation - I'm always open.

Let's talk → LinkedIn → Download Resume ↓
keerthana.rj103@gmail.com